Our identity manual: Colors

Our corporate colors

Nolato's corporate colors are an important part of the visual identity. This means that the colors shown here are the primary colors to be used in Nolato. This applies in all circumstances and may not be waived!

Nolatos färger

Nolato's colors are red, black, gray and white.

 

Red is visually the strongest color, but the other colors are just as important in conveying the Nolato image. Since red is so powerful, it should be used with tact, for example in lines, for highlighting words in a text or as color for effect. So, think twice before using red as a dominating color.

Black is normally used for text and headings.

Grey is a more neutral color than the other corporate colors. As it can be used in all shades from light grey to dark grey it's very usable.

Not everyone may think of white as a color, but to Nolato's visual identity it is very important. Large white surfaces, in items such as printed matter and on the web, create the simplicity and clean design that is characteristic of Nolato. For this reason, the white color should be noticeable in all graphic design for Nolato.

 

Other colors than these must not be primary colors, but it does not exclude that other colors may be used as secondary colors. But the listed company colors should always be experienced as principal. Therefore the other, secondary colors shall be lighter and pastellish. Not hard and visually dominating!

 

 

Definition of ”red” och ”grey”

 

Svart ruta

 

The red color shall be clearly warm red:
  • Four color print (Europe scale): 0XX0 (100% magenta + 100 % gul)
  • Pantone color system: Red PMS 1795 C (more important than the color number is that the printing result shall correspond to PMS 1795 C, even on non coated paper)
  • Webb: #d1291c
  • RGB: 209/41/28
  • Paint: NCS S1085-Y80R
  • RAL: 3020

 

Grå ruta

 

The grey color is middle gray:
  • Four color print: Normally 0004 (40% black)
  • Pantone color system: PMS Cool Grey 8
  • Webb: Text #999999 - Background #EEEEEE
  • PowerPoint etc: Text RGB 60/60/60 - Background RGB 90/90/90
  • Paint S4005-R80B
  • RAL 704
The grey can also be in other shades, lighter or darker, as long it is the same greyscale (a percentage of pure black).

Contact

Mats Håkanson

+46708203840

mats.hakanson@nolato.com

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