Our identity manual: The logo

Our logo

The Nolato Group Logotype is to be used for all operations within the Group. It consists of a symbol (the Indian head) and company name, written in a specific way.

   Nolatos logga

 

The logotype is a single unit. Its appearance, proportions or design may never be changed in any way.

Only use logo files downloaded from this page (making or using other versions is not allowed).

It’s not allowed to combine the symbol with the name Nolato written in any other way. This applies to similar and different fonts as well as to other alphabets. Nor can a corporate version be created, all the Group’s companies with “Nolato” in the name shall use the Group Logo.

 

 

Rules for using the logo

When using Nolato’s logotype, the following rules must be observed, so that its visual shape and character always is maintained: The logo shall not be centered automatically. Centering should be done according to the red line in the illustration below:

 

Center Nolato logo

Other logos, images, text (other than address line etc.) must not be placed closer to the logotype than a distance corresponding to the height of the letter “N” in the current
logotype. This is also important when making PowerPoint presentations. The logo may of course not even partly be covered by text, pictures, diagrams etc!

 

  Space around Nolato logo

 

Permitted colour versions

Nolato’s logo can have the colour combinations showed here. No other colours may be used! The main version of the logo is the one with a red-coloured Indian and black text. Normally, this version shall be used, unless there are particular reasons for using one of the versions shown below. Please observe that the Indian head shall be red on all sides when showed in 3D, for example in an animation or as a façade sign.

 

  Nolatos logga

The entirely black logotype is used when, for practical or financial reasons, it is not possible to use the red/black one. Note that in these cases the entire logotype shall be reproduced 100 percent in black. No part may be rasterized or printed in gray.

 

  NolatoBlack

 

If the logotype is to be used on a dark background, the whole logotype shall be reproduced in its negative form. It must not be used as an outline or a shade of gray. The red symbol may never be combined with any other letter colour than black.

 

  Nolato on dark

On promotional items or gifts, the logotype may be reproduced entirely in silver.

 

 

The tagline Experience and Innovation

Nolato has a tagline (buzzword) that can be used on brochures, exhibitions, presentations etc to clarify and reinforce the image of what Nolato stands for.

 

Standalone buzzword
Stand alone tagline.

 

 

Logo with buzz
Logo and tagline combined.

 

The tagline should be used only in the versions shown to the above: stand alone or together with Nolato's logo. It must not be combined with other text, for example a business area name. Only use the artwork available in the Nolato picture archive Brandox or on NolatoNet. The design may not be altered in any way, neither in shape nor in color.

 

Additions to the logo

In exceptional cases, the logotype may be supplemented with an add-on that defines a company. This may be done only when it is not possible to identify in any other way to identify which Nolato company is being referred to. Since the use of such an add-on is highly restricted, permission from the Nolato Group Marketing Manager is required in each case.


  

Permission for this kind of logo is needed.


Please note that it is never allowed to add any text under the logo indicating a specific business sector etc. The logo stands for all of Nolato.

 

Use of the symbol only

The symbol in the logo may be used alone, without the letters. Applicable rules above about the use and colours of the logo should be followed accordingly. The symbol must never be reversed.

 

Nolato icon

 

Never...

...put a frame around the logo. Not even to make a white surface on a darker background. This also applies to clothes.

 

Nolato Frame

 

...crop the logo

 

Nolato logo cropped

 

...use the logo letters without the symbol (the Indian)

 

Nolato without icon

 

...use the logotype together with common types in texts. In case like this, the Nolato name is to be written in the same font as the rest of the text.

 

Logo with text

Contact

Logo files

Right click to download

For Word, Powerpoint, Excel (.png)

Red/black logo

Black logo

 

For the web (.gif and .jpg)

Red/black logo .gif

Red/black logo .jpg

 

For print (vectorized .eps)

Four color print (cmyk)

Two color print (PMS 485 + svart)

One color black

Negative (white)