Using the “R-strategy”, we advise our customers on how to improve the circular flows of their products. It revolves around reevaluating the intended end-product by considering how design may affect aspects such as product usage, resource consumption, and recyclability, and other measures that may prolong product life through maintenance, repair, and secondary usage.
Following the “R-strategy”
We council our clients based on the R-strategy, which offers different ways to improve the circularity of a product.
Refuse: Focus on creating value
We assess our customer’s intended product based on life span, end-of-life, raw materials consumption, and intended product application. If we consider it to be detrimental based on these aspects, we may advise our customer to abstain from manufacturing it or decline the opportunity.
Rethink: Reimagining how products are used
By considering the possibilities of sharing or prolonging the life span of a product, aspects such as ownership, product usage and maintenance could be reevaluated.
Reduce: Smart use of resources
By suggesting various design measures or process optimization, we advise our customer on how to reduce the use of various resources, such as raw materials and energy.
Reuse: Prolonging the life of products
By considering the possibilities of secondary use, a product’s life span may be extended.
Repair: Taking care of products
By considering the ability to maintain and making it possible to repair an existing product, the customer may extend the life span of the product.
Refurbish: Restoring functions
By considering the ability to restore and improve the functions of an existing product, the customer may extend the life span of the product.
Remanufacture: Continuing the life of components
We advise our customer on the possibility of integrating selected intact product components from discarded products into new products with the same function.
Repurpose: Giving products a new life
We advise our customer on how to repurpose discarded products or components in the production of new products.
Recycle: Designing for recyclability
By considering recyclability of the end-product already in the design phase, such as using mono-materials and assembly methods that enable disassembly, materials may be used in the production of new products.